Back in 1929, Kiichiro Toyoda had traveled to the United States and Europe, investigating automobile production. He also researched gasoline-power engines and was ready to develop vehicles when the Japanese government needed domestic vehicle production due to the war with China.
Toyota then began in 1933 as a division of Toyoda Automatic Loom Works.
In 1935, the division produced its first two vehicles: first a Model A1 passenger car and a G1 truck later that year. Early vehicles looked similar to some Dodge and Chevrolet vehicles, as Toyota gained ground through pre-established ideas and parts.
The Toyota Motor Co. became established as an independent company in 1937. It focused on truck production for the Imperial Japanese Army during World War II. After post-war years of economic difficulty, the Korean War helped to revitalize the company as Toyota created vehicles for the US military.
In 1959, Toyota constructed the Motomachi Plant which helped Toyota produce and sell more vehicles than Nissan during the 60s. Once the company was flourishing, Toyota began to look at global opportunities.
By the end of the 60s, Toyota had exported one million vehicles and became a global presence. The European market took a bit longer to break into, but by 1968, Toyota established its first European CKD assembler.
Today, Toyota is known worldwide for its reliable and efficient vehicles. The company has won many awards, such the “Import Triple Crown” in 1978 as the leading import of vehicles in the US. Toyota’s luxury brand, Lexus, ranked the highest of all luxury brands in J.D. Power and Associates’ Customer Satisfaction Index in 2013.
We at Ferris Toyota are proud of the Toyota’s history and are excited to see what the future will bring.